A digital commerce experience that makes a difference


Recent developments have greatly increased the need for digital customer touchpoints. Based on this, performance on digital touchpoints has developed into a key competitive advantage. The key differentiator with your customers’ journey is the digital experience you deliver. We give insights about the different maturity levels in eCommerce and show the difference between transaction-driven and behaviour-driven eCommerce solutions. Furthermore you will see how the SAP CX solutions like the SAP Commerce Cloud can lead to a successful behaviour-driven eCommerce architecture. Besides, you get an overview of the benefits of a sophisticated commerce solution stack, and we share eCommerce success stories where three companies from different industries gained competitive advantages from their eCommerce transformation with PwC.

  • PublisherPwC
  • LanguageEnglisch
  • Pages13
  • Publication date2021

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