Real-time Brand Valuation
Assessing your brand popularity
Know straight away how consumers perceive your brand
The value of a brand has a direct impact on a company’s commercial success. A strong brand generates trust from the customer and sets the company apart from its competition. However, how can a brand’s value be captured in monetary terms – preferably in real time – and the marketing adapted accordingly?
Ihre Vorteile
million real-time data sources determine your brand value
global tool to allow the measurement of brand values in real time
Our approach at a glance
Real-time Brand Valuation combines public and social listening data from PwC Digital Intelligence Services with a finance-oriented brand valuation model. The new digital product calculates market-specific indicators and the corresponding monetary impact on the value.
Defining the Brand Metrics
- Calculation of brand-specific indicators for any time and place (brand awareness, image strengths, brand relevance)
- Deduction of a Real-time Brand Index
- Evaluation and comparison of customer opinions, competitors and industry trends in real time based on 150+ million public and social media sources
- Visualization of marketing campaigns and integration with numerous different data sources
- Saving on cost and time by dispensing with panel studies
Performing the Brand Valuation
- Brand valuation in real time: daily, weekly, monthly
- Analysis of brand value growth over time
- Development of a Real-time Brand Index
- Analysis of the effectiveness of market strategies and marketing measures and calculation of their contribution to the brand value
- Measurement of the influence of brand investments on the brand value
- Isolated analysis of the factors that influence the brand value and deduction of the value contributions
- Region- and country-specific brand valuations
- Brand valuations for corporate and product brands
Pricing
Real-time Brand Valuation
- Examination of the brand-KPIs in comparison to the competition
- 1 Brand, 2 valuation measurements
- In two 2-week sprints you get first insights into your brand value development
€ 20,000
MVP Prototype