Privacy Policy

You have the following rights vis-à-vis PwC under the applicable data protection legislation with regard to the personal data concerning you.

Right to information: You can request information from PwC at any time as to whether and what personal data PwC has stored about you. The provision of information by PwC is free of charge for you.

The right to information does not exist or exists only to a limited extent if and to the extent that the information would disclose information that requires secrecy, e.g. information that is subject to professional secrecy.

Correction right: If your personal data stored by PwC is inaccurate or incomplete, you have the right to ask PwC to rectify it at any time.

Right to deletion: You have the right to demand that PwC deletes your personal data if and to the extent that the data is no longer required for the purposes for which it was collected or, if processing is based on your consent, you have withdrawn your consent. In this case, PwC must stop processing your personal data and remove it from its IT systems and databases.

A right to deletion does not exist insofar as

the data may not be deleted due to a legal obligation or must be processed due to a legal obligation;
the data processing is necessary for the assertion, exercise or defense of legal claims.

Right to restrict processing: You have the right to request PwC to restrict the processing of your personal data.

Right to transfer data: You have the right to obtain from PwC the data you have provided in a structured, common and machine-readable format and the right to have this data transferred to another person responsible. This right exists only if

You have provided us with the data on the basis of a consent or on the basis of a contract concluded with you;
processing is performed using automated procedures.

Right to object to processing

If your data are processed by PwC Solutions GmbH on the basis of Article 6 (1) (f) GDPR, you may object to their processing at any time.

You can assert all the rights described above against PwC if you send your specific request to the following contact details:

By e-Mail: de_store@pwc.com

By post: PwC Solutions GmbH

Friedrich-Ebert-Anlage 35-37

60327 Frankfurt am Main

5.1. Recipient of the data

In order to fulfil the processing purposes listed below, data is also transferred to third parties. This may also include the transfer of personal data to European and non-European countries and the storage of data outside the EU or the European Economic Area (EEA).

Recipients bound by instructions
We share your data with service providers bound by instructions, both within the PwC network and with other third parties, such as IT service providers, who support us in our activities, e.g. as part of the administration and maintenance of the websites and the related systems and/or for other internal or administrative purposes.

PwC is a member of the global PwC network, which consists of the individual legally independent PwC firms. In the course of our activities, we use other German or foreign PwC network companies as network-internal IT service providers bound by instructions, which provide services for the operation, maintenance and care of the IT systems and applications used by the PwC network companies. In addition to PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft based in Germany, this includes in particular PwC IT Services Ltd. based in the United Kingdom (UK).

If we pass on data to service providers bound by instructions, we do not require a separate legal basis for this.

You can find out more about the cloud service providers used by PwC at the following link: https://www.pwc.de/en/disclaimer/cloud-services-providers.html.

Independent recipients

In addition, we share your data in individual cases both within the PwC network and with other third parties who use your data on their own responsibility. For example, in individual cases we also transfer personal data to other companies in the PwC network to support and improve the effectiveness of our business processes (including coordinated marketing activities).

Furthermore, in individual cases we also pass on your data to other third parties, such as authorities, courts or other bodies, if we are obliged by law or by official or judicial order of an EU member state to hand over personal data to these bodies. These bodies also use the data on their own responsibility.

Insofar as you have explicitly consented, Art. 6 para. 1 lit. a) GDPR is the legal basis for the data transfer. If there is a legal obligation to disclose the data, the legal basis for the data transfer is Art. 6 para. 1 lit. c) GDPR. If, on the other hand, the disclosure is required for the fulfilment of a contractual or pre-contractual measure with you as a natural person, Art. 6 (1) (b) GDPR is the legal basis. Otherwise, the transfer is based on our legitimate interests and the legal basis is Art. 6 (1) (f) GDPR, we and the other companies in the PwC network have an interest in making our work processes efficient and sharing business processes within the PwC network for this purpose.

Data transfer to recipients in third countries outside the EU/EEA

Insofar as any of the above-mentioned data transfers are made to a recipient outside the EEA (to so-called “third countries”), an appropriate level of data protection for the foreign transfer is ensured by means of suitable security measures.

For data transfers within the PwC network, the PwC network companies have, among other things, concluded an internal data protection agreement which provides for compliance with the EU standard contractual clauses of the EU Commission within the meaning of Art 46 para 2 lit c) GDPR for the transfer of personal data from EU/EEA countries to PwC network companies outside the EU/EEA.

If you have any questions about such data protection contracts based on the EU standard contractual clauses, or if you would like more information about further security mechanisms and security measures for data transfers to third countries, please feel free to contact us using the following contact details:

Per E-Mail: DE_Datenschutz@pwc.com
Per Post: PwC Solutions GmbH
Friedrich-Ebert-Anlage 35-37 60327
Frankfurt am Main.

Data transfer to authorities, courts or other bodies
Depending on the nature of the specific engagement, the provision of the service by PwC may also require the transfer of information, work results and documents to public authorities, courts or other public or private bodies in order to process the engagement. Insofar as the commissioned service has a foreign connection, this may also include bodies abroad.

In addition, PwC will transfer personal data to authorities, courts or other bodies insofar as PwC is obliged by law or on the basis of an official or court order to hand over personal data to authorities, courts or other bodies.

5.2. Processing of personal data when accessing the website
When you visit our website, we collect the data that is technically necessary to display this website to you. This involves the following personal data which is automatically transmitted to our server by your browser:

IP address
Date and time of your request/call to the website (the app)
Time zone difference from Greenwich Mean Time (GMT)
Content of the request (information about which specific webpage you have visited)
Access status/http status code
Transferred data volume
Website requesting the access
Browser (information about the browser you use)
Operating system and its interface (operating system of the computer you use to access the website or app)
Language and version of the browser software

The processing of this personal data is based on Art. 6 (1) lit. f) GDPR. The data is stored for the functional provision of the website and to ensure the security of the PwC IT systems by defending against attacks and recognising attack patterns and/or ensuring the proper operation of the IT systems. There is a legitimate interest in enabling the website to be called up and used in a technically secure manner. The controller has an interest in the security and availability of this website.

The aforementioned data will be stored for 180 days and then deleted.

This website is hosted by a service provider [Microsoft Corporation, Redmond, USA, location of data storage: Netherlands], the data collected on our website is therefore stored on the servers of the service provider. The server locations are in the European area. Data is transferred abroad, but only to countries in the European Union or the European Economic Area.

5.3. Processing of personal data when registering on the website

Access to our database of publications, whitepapers, studies, etc. requires successful registration on the PwC Store. Registration is only possible for entrepreneurs as defined by § 14 BGB, a legal entity under public law or a special fund under public law. § Registration is only possible for entrepreneurs as defined by Section 14 of the German Civil Code (BGB), a legal entity under public law or a special fund under public law. Use of the platform by consumers within the meaning of Section 13 of the German Civil Code (BGB) is expressly excluded. for further information, please see our GTC. When registering, customers act through their representatives or through the employees/staff members authorised by the customer for the registration (hereinafter also referred to as "users"). The following information and data are required for registration:

First name and last name of the User
Business e-mail address of the User
Company of the customer
Company address
Country

When registering, we collect and store the above-mentioned personal data for the purpose of registering the user. In addition, we store your business e-mail address and password to enable you to log in to your account conveniently. After entering your business e-mail address, we will send you an e-mail for verification purposes. After the successful verification of your e-mail address, we collect the above-mentioned personal data in order to complete the registration and to enable a possible assignment to an existing company account.

You do not have to register on our website. If, for example, you wish to place an order without registering, you can email us or contact us via our contact form.

The legal basis for data processing is Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future without additional costs (except for the transmission costs according to the base rates), e.g. by email to de_datenschutz@pwc.com.

Your data will be stored for this purpose as long as it is required for this purpose and you have not revoked your consent. Insofar as legal storage obligations exist, the data will be stored for the duration of the legally prescribed storage obligation.

5.4. Processing of personal data for the maintenance of business contacts

If PwC has received your contact details as part of a business event organised by PwC or others, as part of a business appointment (e.g. by exchanging business cards) or as part of an order, we will also use your contact details (in particular name, address, email address) to maintain our business contacts, for which purpose we will transfer your contact details to the CRM system (customer relationship management systems) we use.

This processing is based on a legitimate interest of PwC within the meaning of Art. 6 (1) f) DSGVO. There is a legitimate economic interest on the part of PwC in maintaining contacts that have arisen in the course of business dealings even beyond the initial contact and in using them to build up a business relationship and to remain in contact with the data subjects for this purpose.

PwC will store your personal data for as long as is necessary to protect our legitimate interests. Insofar as statutory retention obligations exist, the data will be stored for the duration of the legally prescribed retention obligation.

5.5. Contact form and contact by e-mail

We provide a contact form on our website so that you can contact us with questions about PwC, our website and other enquiries. You can also contact us by email.

When you contact us via the contact form or by email, the data you provide (in particular your email address, your first and last name and the text of your enquiry as well as any other information you have provided in the contact form or by email) will be stored by us in order to process your enquiry and answer your questions.

The data processing is justified according to Art 6 para 1 lit f) GDPR. We have an interest in contacting you via the website in response to your enquiry. If your request is aimed at the fulfilment of a contractual or pre-contractual measure with you as a natural person, Art 6 para 1 lit b) GDPR is the legal basis for the data processing.

We will delete the data generated in the course of your enquiry/contact as soon as it is no longer required for processing your enquiry. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period. The use of the contact form is voluntary for you and is not a prerequisite for the use of the website.

Provision of high-quality publications, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist

If you would like to receive high-quality publications, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist, you shall give us marketing consent in return and we will process the data you provided in connection with the consent (in particular your first name and surname, your e-mail address, the name and address of your company, if applicable, and any other information you provided when giving your consent). We will validate the e-mail address you provide by means of the so-called double opt-in process. Further information on this can be found in the section "organisational management of your consent". The data processing for the provision of the respective high-quality publication, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist is based on a contract with you (Art 6 para 1 lit b) GDPR). The subsequent marketing communication is based on your consent (Art 6 para 1 lit a) GDPR). For further information on the processing of your data in the context of marketing communications, please refer to the section "individualised electronic approach by PwC DE".

5.6. Processing operations in marketing and partly joint controllers

PwC Legal determines the means and purposes of some of the marketing data processing operations described in more detail below, either alone or together with other companies of the German-speaking PwC network named herein (all named companies hereinafter jointly: “PwC DE“). PwC Legal and these other named PwC DE firms of the PwC network therefore process your data as joint controllers within the meaning of Art 4 no 7, 26 GDPR.

PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft
Fachverlag Moderne Wirtschaft GmbH
INTES Akademie für Familienunternehmen GmbH
PwC Strategy& (Germany) GmbH
PwC Strategy& (Austria) GmbH
PwC Cyber Security Services GmbH
PwC Certification Services GmbH
PwC Solutions GmbH

PwC and these other named PwC EN entities of the PwC network therefore process your data as joint controllers within the meaning of Art. 4 No. 7 Var. 2, 26 GDPR.

5.7. Individualised electronic approach by PwC DE

PwC DE companies process your personal data and will contact you by email for marketing purposes if you have provided consent to direct marketing activities. For this purpose, we process the data provided by you in connection with the consent (in particular your first name and surname, your email address, the name and address of your company, if applicable, and any other information you provided when providing your consent).

This direct marketing by PwC DE firms includes PwC DE information on latest consultancy advice and service information, news from your industry, notifications about upcoming events, information on PwC studies (including those of other PwC network firms) and other marketing information.

Based on your consent, PwC DE may tailor and individualise marketing communications to your interests. PwC DE does this by analysing your interests, which you have explicitly communicated (e.g. via a preference centre on a PwC DE website), and your usage behaviour (e.g. content accessed, opening, clicks and reading time) both with regard to newsletters and similar communications and via linked PwC DE websites using cookies, web beacons and similar technologies and storing this information in a personal profile.

Based on your consent, PwC DE may also add your personal contact details (e.g. name, title, company and role/position) that you have provided yourself on a PwC DE website and/or that are already stored in the customer relationship management systems operated by PwC DE. Based on your consent, PwC DE may also add public information about the company you work for to this profile.

The processing is carried out on the basis of your consent, which is a legal permission according to Art 6 para 1 lit a) GDPR. You can withdraw your consent at any time with effect for the future at no additional cost, e.g. by email to DE_Datenschutz@pwc.com.

Your data will be stored for this purpose as long as it is required for direct advertising and you have not revoked your consent. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period.

5.8. Organisational management of your consent

PwC DE also processes your personal data to meet organisational requirements with regard to your marketing consent. This includes, for example, the validation of the email address you provided through a so-called double opt-in process and documenting the status (granting or revoking your consent and validating your email address) in a list jointly maintained by PwC DE for this purpose. The data processed for this purpose includes the contact details you provided when granting consent, your IP address, the individual identifier assigned by our IT systems, as well as the status and time of the granting of your consent.

If you withdraw your consent and/or object to the data processing, PwC DE will no longer use your data for marketing purposes. PwC DE will store the data required for the organisational management of your consent beyond the time of your revocation and/or objection in order to fulfil documentation and verification requirements and to ensure that your data is not processed by PwC DE for marketing purposes in the future (so-called blocking list), unless you provide new consent. PwC DE will delete your data when these organisational purposes cease to apply, which will generally be after a period of three years at the end of the year following the cessation of marketing activity by PwC DE.

5.9. Newsletter service provider

This website currently uses Brevo to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin.

Brevo is a service with which, among other things, the sending of newsletters can be organised and analysed. The data you enter for the purpose of receiving the newsletter is stored on Brevo's servers. The hosting servers on which Brevo processes and stores the databases are located exclusively in the European Union. Brevo undertakes not to carry out any data transfers outside the European Union.

Further information can be found here: https://www.brevo.com/information-for-email-recipients/

If you do not want Brevo to analyse your data, you must unsubscribe from the newsletter and revoke your consent, see above.

Brevo enables us to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links, if any, have been clicked on. In this way, we can determine, among other things, which links were clicked on particularly often.

We can also see whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.

Brevo also allows us to subdivide ("cluster") the newsletter recipients according to different categories. In this way, the newsletters can be better adapted to the respective target groups.

You can find detailed information about the Brevo functions in the following links:

https://www.brevo.com/de/about/

https://www.brevo.com/de/features/email-marketing/

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter.

For more details, please refer to the data protection provisions of Brevo at: https://www.brevo.com/de/legal/privacypolicy/

https://www.brevo.com/de/datenschutz-uebersicht/

Conclusion of a contract for commissioned data processing
We have concluded a contract with Brevo in which we oblige Brevo to protect the

data of our customers and not to pass it on to third parties.
data of our customers and not to pass them on to third parties.

5.10. Postal address and existing customer marketing

PwC DE will also use the information you provide (in particular your name and address) to send you marketing information by post about other offers or events.

PwC Legal will use your contact details received in connection with the sale of a service (in particular your first and last name, your email address, if applicable the name and address of your company as well as any other details you may have provided) for the purpose of direct marketing of similar services by electronic mail, unless you have objected to such use. You can object to this use at any time without incurring any costs other than the transmission costs according to the basic rates.

This processing is based on our legitimate interests within the meaning of Art 6 para 1 lit f) GDPR. There is a legitimate economic interest in informing interested parties, customers and clients about further offers and events of our own in order to establish and maintain a long-term customer relationship.

Your data will be stored for this purpose as long as this is necessary for the postal marketing approach and existing customer marketing and you have not effectively objected to the data processing. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period.

In order to make visiting our website attractive and to enable the use of certain functions, we and certain third parties use cookies on our website. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies to recognize your browser the next time you visit us (so-called persistent cookies).

The following cookie categories are used:

6.1. Cookies that are technically necessary for the operation of our website:

These cookies are technically necessary for the operation and functionality of the website. They make the website technically accessible, secure, and usable and provide essential and basic functionalities, such as navigation on the website, correct display of the website in the internet browser, or consent management.

Provider: www.pwc.de, Name: ppms_privacy, Cookie type: Technically required cookie, Function: Stores the visitor's consent to data collection and use. Duration: 365 days.
Provider: store.pwc.de, Name: PHPSESSID, Cookie category: Technically required cookie, Function: Stores the PHP session. Duration: Closes the browser.
Provider: app.powerbi.com, Name: ai_session, Cookie category: Technically required cookie, Function: Display of Microsoft Power BI interfaces. Duration: 1 day.
Provider: app.powerbi.com, Name: ai_user, Cookie category: Technically required cookie, Function: Display of Microsoft Power BI interfaces. Duration: 1 day.
Provider: store.pwc.de, Name: ds-security, Cookie category: Technically required cookie, Function: User session authentication. Duration: 12 hours.
Provider: store.pwc.de, Name: ps_auth_session, Cookie category: Technically required cookie, Function: User session authentication. Duration: 12 hours.

6.2. Analytics/Analysis Cookies:

Analytics cookies allow us to collect data in an aggregated form about our website visitors and your experience on our website. We use this data to troubleshoot and improve the experience for all visitors.

Provider: hotjar, Name: hjIncludedInPageviewSample, Cookie type: Analytics cookie, Function: Tracking website usage; not personally identifiable. Duration: 1 day.
Provider: store.pwc.de, Name: pk_ses.., Cookie category: Analytics cookie, Function: Indicates an active session of the visitor. If the cookie is not present, the session ended more than 30 minutes ago and was counted in a pk_id cookie. Duration: 30 minutes.
Provider: store.pwc.de, Name: pk_id.., Cookie category: Analytics cookie, Function: Used to recognize visitors and record their various characteristics. Duration: 13 months.
Provider: store.pwc.de, Name: piwik_auth, Cookie category: Analytics cookie, Function: Stores session information for the user interface (UI) of Piwik PRO. As long as this cookie is valid and contains a login and a token_auth parameter, a visitor is considered to be logged in and a PIWIK_SESSID cookie is updated. Duration: 24 minutes.
Provider: store.pwc.de, Name: PIWIK_SESSID, Cookie category: Analytics cookie, Function: Stores a PHP session ID. Duration: 24 minutes.
Provider: store.pwc.de, Name: stg_traffic_source_priority, Cookie category: Analytics cookie, Function: Stores the type of traffic source that explains how the visitor arrived at your website. Duration: 30 minutes.
Provider: store.pwc.de, Name: stg_last_interaction, Cookie category: Analytics cookie, Function: Determines whether the session of the last visitor is still running or a new session has started. Duration: 365 days.
Provider: store.pwc.de, Name: stg_returning_visitor, Cookie category: Analytics cookie, Function: Determines whether the visitor has been to your website before—these are returning visitors. Duration: 365 days.
Provider: store.pwc.de, Name: stg_fired__, Cookie category: Analytics cookie, Function: Determines whether the combination of a tag and a trigger was triggered during the current visitor session. Duration: Closes the browser.
Provider: store.pwc.de, Name: stg_utm_campaign, Cookie category: Analytics cookie, Function: Stores the name of the campaign that directed the visitor to your website. Duration: Closes the browser.
Provider: store.pwc.de, Name: stg_pk_campaign, Cookie category: Analytics cookie, Function: Stores the name of the campaign that directed the visitor to your website. Duration: Closes the browser.
Provider: store.pwc.de, Name: stg_externalReferrer, Cookie category: Analytics cookie, Function: Stores the URL of a website that referred a visitor to your website. Duration: Closes the browser.
Provider: store.pwc.de, Name: stg_opt_out_simulate, Cookie category: Analytics cookie, Function: Used to simulate the behavior of the opt-out snippet in the debugger. It turns off all tracking tags in the tested domain. Duration: 365 days.
Provider: store.pwc.de, Name: stg_optout, Cookie category: Analytics cookie, Function: Used to disable all tracking tags in the tested domain. Duration: 365 days.
Provider: store.pwc.de, Name: stg_global_opt_out (deprecated), Cookie category: Analytics cookie, Function: Used to disable all tracking tags on websites belonging to a Piwik PRO account. Duration: 365 days.
Provider: store.pwc.de, Name: ppms_webstorage, Cookie category: Analytics cookie, Function: A stringified object that contains information about created cookies for each module. It stores data about each cookie created, such as a key, a value, an expiry date, a path, a domain, and more. This is the same data that was used to create a cookie. Duration: The ppms_webstorage item is not automatically removed. However, a visitor can delete it manually. Individual entries in the item are removed after the corresponding cookie has expired.
Provider: store.pwc.de, Name: ai_session, Cookie category: Analytics cookie, Function: Detects how many sessions of user activity have included certain pages and features of the app. Duration: 30 minutes.
Provider: store.pwc.de, Name: ai_user, Cookie category: Analytics cookie, Function: Detects how many people used the app and its features. Users are counted using anonymous IDs. Duration: 365 days.

6.3. Marketing Cookies:

These cookies enable us to alert you to relevant PwC advertising campaigns and to show you personalized PwC content based on your interests, including on third-party websites. In addition, we can use so-called targeting to limit the frequency of appearance of an advertisement and reduce the display of the advertisement for you.

Provider: doubleclick.net, Name: IDE, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 730 days.
Provider: doubleclick.net, Name: test_cookie, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 1 day.
Provider: doubleclick.net, Name: RUL, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 365 days.
Provider: google.com, Name: NID, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 180 days.
Provider: Sendinblue GmbH, Name: sib_cuid, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 180 days.
Provider: linkedin.com, Name: UserMatchHistory, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 30 days.
Provider: linkedin.com, Name: _guid, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 90 days.
Provider: linkedin.com, Name: li_fat_id, Cookie category: Marketing cookie, Function: Targeting/Advertising. Duration: 30 days.

The legal basis for the use of technically necessary cookies is Section 25 (2) No. 2 of the Telecommunications Telemedia Data Protection Act (TTDSG) or on the basis of Article 6(1)(f) GDPR to protect our legitimate interests. Our legitimate interests here lie in particular in being able to provide you with a technically optimized website that is user-friendly and tailored to your needs, as well as ensuring the security of our systems. The legal basis for consent with regard to the storage and reading of information is Section 25 (1) TTDSG and, with regard to the processing of personal data, Article 6(1)(a) GDPR.

The consent includes all cookies selected by you and the associated storage of information on your terminal device as well as their subsequent reading out and the subsequent processing of personal data.

Insofar as we use cookies on the basis of your consent, you can revoke your consent at any time with effect for the future, e.g., by adjusting your cookie settings using the "Cookie settings" button at the bottom of the page.

Your revocation does not affect the lawfulness of the processing carried out until the revocation.

6.4. Deactivation of cookie settings

Most browsers are preset to accept cookies automatically. You can refuse the generation of cookies by deactivating cookies in the system settings of your browser. Please note, however, that some cookies are absolutely necessary for the function of our website, as otherwise the page cannot be called up and displayed. By deactivating cookies, you will not be able to use parts of the website without restrictions.

Cookies which are not absolutely necessary for the function of our website, we use in principle only with your prior express consent.

In addition, you can also control the installation of cookies yourself at any time by changing your browser settings and/or deleting all cookies.

7.1. Hotjar

This website uses the web analytics service Hotjar. The provider is Hotjar Ltd, Dragonara Business Centre 5th Floor, Dragonara Road, STJ3141 Paceville, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool used to analyse your user behaviour on our website. We use Hotjar to better understand the needs of our users and to optimise the offering and experience on this website. Hotjar's technology gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike etc.) and this helps us to tailor our offering to our users' feedback.

With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have stayed with the mouse pointer on a certain spot. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are viewed preferentially by the website visitor. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

Hotjar uses cookies and other technologies to collect data about our users' behaviour and their devices, including device IP address, screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for viewing our website. Areas of the websites where personal data of you or third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time.

In order to exclude a direct personal reference, IP addresses are only stored and processed anonymously.

Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these cookies allow us to determine whether our website has been visited with a specific end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your terminal device until you delete them.

Hotjar is only used by us with your consent. The use of Hotjar and the storage of Hotjar cookies is based on Art. 6 para. 1 lit. a GDPR.

Disable Hotjar

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Hotjar offers every user the option of using a "Do Not Track header" to prevent the use of the Hotjar tool so that no data is recorded about the visit to the respective website. This is a setting that is supported by all common browsers in current versions. To do this, your browser sends a request to Hotjar with the information to deactivate the tracking of the respective user. If you use our websites with different browsers/computers, you must set up the "Do Not Track Header" separately for each of these browsers/computers.

When visiting a Hotjar-based website, you can prevent the collection of your data by Hotjar at any time by going to the Hotjar opt-out page www.hotjar.com/legal/compliance/opt-out and clicking Disable Hotjar.

Please note that deactivating Hotjar must be done separately for each browser or end device.

For more information about Hotjar and the data it collects, please see Hotjar's privacy policy at the following link:
Privacy Policy: www.hotjar.com/privacy
Privacy Policy: www.hotjar.com/legal/policies/privacy
For more information, see the 'about Hotjar' section of Hotjar's help page."

7.2. LinkedIn Insight Tag

Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company.

This tool creates a cookie in your web browser, which enables the collection of the following data, among others: IP address, device and browser properties and page events (e.g. page views). This data is encrypted, anonymised within seven days and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with PwC, but offers anonymised reports on website audience and display performance. In addition, LinkedIn offers the possibility of retargeting via the insight tag. PwC can use this data to display targeted advertising outside its website without identifying you as a website visitor. Further information on data protection at LinkedIn can be found in the LinkedIn privacy policy.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight tag on our website ("opt-out"), click here.

7.3. Google DoubleClick

This website uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on the advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly - suppressing third-party cookies will mean that you will not receive any third-party ads; b) by deactivating conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads) whereby this setting will be deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choices whereby this setting will be deleted when you delete your cookies; d) by permanently deactivating them in your browsers Firefox, Internetexplorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

The legal basis for the processing of your data is Art 6 Para. 1 Sentence 1 lit. a) GDPR.
Further information on DoubleClick by Google is available at https://www.google.de/doubleclick and http:/support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy.

Data protection information in accordance with Articles 13 and 14 of the EU General Data Protection Regulation (GDPR)

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Data protection information in accordance with Articles 13 and 14 of the EU General Data Protection Regulation (GDPR)

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