Personalised targeting
Our qualitative user experience analysis helps you to identify specific obstacles to generating conversions (e.g. generating leads, closing sales) and to play to your target groups in a personalised way.
Digital Sales Channel Benchmarking
Benchmark analyses of digital distribution
Your solution for an optimised digital sales strategy
In an increasingly digital world, it is essential for companies to regularly benchmark their online performance and compare it with their competitors. This need is reinforced by the fact that historical data is losing comparability and relevance due to recent crises. Meanwhile, online channels clearly play a key role in reaching target groups, attracting new customers and realising cross-selling and upselling opportunities from existing customers.
Benefits
Individual performance analysis
We analyse your individual performance (traffic, sales conversion, etc.) and identify any conversion blockers.
Meaningful sector comparison
We compare industries using relevant KPIs (visitors, return visits, ratings, SEO and performance scores) for your sales channels.
Data-based recommendations for action
We give you concrete recommendations for optimising your traffic and sales channels. We develop data-based hypotheses for your A/B/n tests and personalisation use cases.
Fast and flexible reports
Clearly visualised reports including recommendations for action in the shortest possible time thanks to tried and tested, adaptable frameworks.
How to benefit from a benchmark analysis of your digital distribution
Digital Sales Channel Benchmarking helps you to understand how you can optimise and adjust your sales strategy and activities for more efficient sales channel management.
01Qualitative and quantitative KPI analyses
Based on data collection, PwC experts conduct both qualitative and quantitative analyses on relevant KPIs with selected benchmarking tools. Our experts compare how many potential customers you and your competitors reach – and how you can direct customers to your sales channels.
In the Spotlight
Personalised targeting
Best Practices
Pricing
Benchmarking analysis
- Depending on the number of competitors, lines of business, channels and KPIs to be considered
- Analysis, preparation and visualisation of qualitative studies and quantitative data
- Deriving concrete recommendations for action and measures on the basis of business-relevant benchmarking results
from € 10,000
Continuous analysis
- Reduction of the cost of regular analyses.
- Depending on the number of competitors, lines of business, channels and KPIs to be considered
- Preparation and visualisation of qualitative studies and quantitative data
from € 30,000
per year
FAQ
How long does it take to carry out the benchmark analyses of your digital distribution?
The creation of your personal digital sales benchmarking can be implemented at short notice (e.g. in a fortnight) depending on the scope.
What data do I need to provide for my digital sales benchmarking?
We do not need any additional data provided by you for a sound and accurate analysis. We have extensive access to various benchmarking tools, studies and databases. You are welcome to provide us with additional analysis data such as your web traffic, conversion rates, ROI or CLV values for a digital sales benchmarking.
How is the data collected and which tools are used for digital sales benchmarking?
To generate the best possible information on the performance of your sales channel management as well as that of your competitors, we complement your data using various external tools and data sources. We have a number of internal benchmarking databases and enterprise licences of leading analysis and benchmarking tools. These can, for example, access data sources from internet providers and carry out special analyses of you and your competitors using our own web crawlers.
Is a one-off or continuous benchmarking comparison recommended?
Both variants are available to you.
A one-off competitive comparison gives you an overview of how you are positioned in the market environment at any given time, including the possibility of deriving any measures.
Recurring competitive comparisons improve your understanding of the market in the long term and enable you to measure the success of your own measures and those initiated by others. Furthermore, one-off fluctuations can be recognised and market trends derived.