Digital Sales Channel Benchmarking

Benchmark analyses of digital distribution

Your solution for an optimised digital sales strategy

In an increasingly digital world, it is essential for companies to regularly benchmark their online performance and compare it with their competitors. This need is reinforced by the fact that historical data is losing comparability and relevance due to recent crises. Meanwhile, online channels clearly play a key role in reaching target groups, attracting new customers and realising cross-selling and upselling opportunities from existing customers.


Individual performance analysis

We analyse your individual performance (traffic, sales conversion, etc.) and identify any conversion blockers.

Meaningful sector comparison

We compare industries using relevant KPIs (visitors, return visits, ratings, SEO and performance scores) for your sales channels.

Data-based recommendations for action

We give you concrete recommendations for optimising your traffic and sales channels. We develop data-based hypotheses for your A/B/n tests and personalisation use cases.

Fast and flexible reports

Clearly visualised reports including recommendations for action in the shortest possible time thanks to tried and tested, adaptable frameworks.

How to benefit from a benchmark analysis of your digital distribution

Digital Sales Channel Benchmarking helps you to understand how you can optimise and adjust your sales strategy and activities for more efficient sales channel management.


Qualitative and quantitative KPI analyses

Based on data collection, PwC experts conduct both qualitative and quantitative analyses on relevant KPIs with selected benchmarking tools. Our experts compare how many potential customers you and your competitors reach – and how you can direct customers to your sales channels.


Carrying out a benchmarking analysis

The benchmarking analysis includes, for example, both your SEO performance and actual rankings for relevant search terms of your customers as well as the technical quality of your website for generating sales.


Recommendations for action from our experts

Based on the valuable data-based findings of your personal sales analysis benchmarking, our experts derive suitable recommendations for action for your digital marketing and sales strategy.


Measures for optimisation potential

Based on the quantitative and qualitative insights, measures for optimisation are derived. Recommendations can be validated through hypothesis testing and, in addition to "quick wins", implemented immediately. This can increase digital sales and closings.

In the Spotlight



This might also be interesting for you: