Social Media Deutschland 2012 - "The winner takes it all" - Studie unter 1.000 Nutzern zu ihrer Einstellung zu sozialen Medien
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
A snapshot of how Germans navigate social media as their primary internet gateway and influence purchasing decisions.
Platform dominance: Facebook, YouTube, Twitter, and Xing control their respective segments following winner-takes-all network economics
Peer influence on purchases: 77% trust friend recommendations over traditional advertising; 72% reconsider purchases based on user reviews
Mobile adoption: 55% of 16-24 year-olds access social platforms on smartphones and tablets
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Year:
2012
Language:
German
Pages:
72
File Format:
Abstract
Für die sozialen Medien gilt mittlerweile das amerikanische Sprichwort: "The winner takes it all". Facebook, Youtube und Xing dominieren jeweils die Segmente "Social Networks", "Social Media Platforms" sowie "Professional Networks", wie eine aktuelle Studie von PwC ergeben hat. Und: Die sozialen Medien haben inzwischen selbst Internetgigant Google eingeholt.