Customer-centric-Banking - The new easy way to bank
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An overview of how banks can integrate physical and digital channels into a seamless, customer-centric experience.
How banks integrate physical and digital touchpoints to deliver seamless customer experiences
Restructuring traditional retail distribution models for context-adapted customer interactions
Building a customer-centric platform for fully integrated service delivery
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Year:
2013
Language:
English
File Format:
application/zip
Abstract
A “customer-centric bank” is one that reorganises the traditional retail distribution model to provide for a number of physical and virtual points of contact to provide a seamless, fully integrated and adapted-to-context customer experience based on a truly customer-centric platform.