Crowd Management Platform

People behave differently in large crowds than they do alone. Dynamics can easily spread and lead to irrational behaviour. Through targeted intervention, the behaviour of crowds can be influenced to everyone's advantage and dangerous situations such as blocked escape routes and mass panic can be prevented. In addition to avoiding dangerous situations, efficiency gains and logistical advantages can also be achieved. For example, it is possible to better adapt the offer to user behaviour and reduce long queues and waiting times. On the other hand, resources can be used in a more targeted and efficient manner – regardless of whether this involves goods or infrastructure.

Crowd management explicitly means not the control, but the steering of crowds. This is done primarily by deliberately influencing the behaviour and the conditions for the behaviour of crowds. For such targeted control, it is first necessary to collect information about the behaviour of a crowd and derive models from it.  In modern times, this is usually done through the use of AI. Problems can then be identified and predicted on the basis of these models. If one now has a well-founded overview, it is possible to intervene in a more targeted and efficient manner.

The event industry is currently facing numerous challenges more than ever: Digitalisation, competitive pressure, increasing safety requirements and the growing demands of visitors for an overall experience are forcing organisers to constantly improve the general conditions of events.

To remain attractive in the future, they must be innovative. Intelligent data analysis is becoming a decisive competitive advantage. However, most event organisers have so far hardly exploited their potential in this area. PwC's crowd management platform allows you to efficiently analyse the movement behaviour of visitors to your event, identify optimisation potential and control it via intelligent communication services.