The Insurance Monitor: Aggregators - Temporary Phenomenon or Real Game Changer - Issue 1 - 2013
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An analysis of how insurance aggregators are reshaping motor insurance distribution and consumer purchasing behaviour in Germany.
Aggregators now account for approximately 40 percent of direct online motor insurance sales in Germany
Online price comparisons identified as the primary driver of customer switching behaviour
Data-driven guidance for insurers on participating in and adapting to the aggregator channel
excl. VAT (added at checkout)
Year:
2013
Language:
English
Pages:
24
File Format:
Abstract
The importance of insurance aggregators will continue to increase significantly. A PwC study has shown how these providers will change the German market. From July to September 2013 motor insurers were asked to assess the aggregator market. The majority of the German motor insurance market, about 55% of the market share, took part in the PwC survey. The purpose of this survey was to contrast the myths surrounding the topic of aggregators with professionally gathered facts. It is the first systematic survey on this topic.