Supermarket Banking - How to increase a bank's customer coverage
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An overview of how banks can expand customer reach and lower branch costs through retail partnerships.
Three operating models ranging from in-store promotion to full-service banking branches within supermarkets
Lower-cost customer acquisition by leveraging existing retail locations and established brand recognition
Deeper customer relationships through loyalty programmes and convenient access to savings accounts, insurance, loans, and mortgages during routine shopping
excl. VAT (added at checkout)
Year:
2013
Language:
English
Pages:
16
File Format:
Abstract
Banks aspire to come up with new approaches that bring banking services closer to the customer. The goal is to provide the customer with banking services wherever they might need it. The "Supermarket Banking" pattern describes an approach that takes these new market conditions and customer needs into consideration.