Engineering a customer-centric CDP experience engine
Being relevant and joining up the dots is more challenging for advertisers now than ever before. At the same time, three distinct challenges are reshaping the advertising industry: privacy regulations are threatening audience centric ad strategies, the death of third-party cookies is undermining advertising infrastructure, and the relevance of walled gardens is continuously rising. Connecting a myriad of data in real time and orchestrating the best actions across channels and customer touchpoints seems like a faraway advertising dream. But it doesn’t need to be a dream – so let’s take a look at the how a customer data platform (CDP) can help you overcome these pressing issues.