View Point: Brand Transformation & Communications
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
A practical overview of adapting brand strategy and communications as customer needs and digital channels reshape market expectations.
Five-stage approach from brand redefinition to agile marketing organisation
Holistic integration of brand, audience, content strategy and technology beyond channel digitalisation
Multi-touchpoint communication for building trust during market disruption
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Year:
2020
Language:
English
Pages:
7
File Format:
Abstract
How can companies adapt their brand strategy to the new customer needs? The current market situation is changing the needs and behavior of your customers and is increasingly putting brand identity to the test. Communication and consumption via digital channels is becoming the "new normal". Are you still reaching your customers with your communication and brand strategy? Is your target group of today still your target group of tomorrow?
Learn more about digital brand transformation in our Viewpoint.