View Point: Brand Transformation & Communications

How can companies adapt their brand strategy to the new customer needs? The current market situation is changing the needs and behavior of your customers and is increasingly putting brand identity to the test. Communication and consumption via digital channels is becoming the "new normal". Are you still reaching your customers with your communication and brand strategy? Is your target group of today still your target group of tomorrow? Learn more about digital brand transformation in our Viewpoint.

  • PublisherPwC
  • LanguageEnglish
  • Publication date2022
  • Pages13