The Power of Sustainable Innovation in Healthcare

Sustainable Innovation is PwC’s holistic approach to transforming the brand, strategy, and products of our clients’ businesses towards long-term relevance. We help our clients to create products and services that are viable for their businesses, feasible from a technological perspective, desirable for customers, and that benefit society and the world at large. This also means accounting for environmental as well as societal and governance (ESG) factors. These are often interrelated, meaning it is far more effective to innovate these areas together rather than in silos. That is why we take a multidisciplinary approach, drawing on PwC’s work in all healthcare sectors and combining that with design and systems thinking, and a human-centred approach.