Sustainable Innovation in Individual Mobility
We are in the midst of the biggest transformation since the mass adoption of the automobile in how we transport ourselves from place to place. Companies and entrepreneurs in multiple sectors, along with governments at all levels are collectively engaged in a global experiment in drastically re-envisioning the movement of people and goods. And trends are gaining traction. Sales of battery electric vehicles doubled or tripled since mid-2020. Autonomous driving technologies are creating new prospects for traditional mobility players and new market entrants. Cities are adding bike lanes, and piloting programs that block off busy streets to cars. New types of “micro mobility” like electric scooters and e-bikes enable short trips with lower carbon footprints, and along with car sharing are making it desirable to rent as-needed rather than own permanently. In urban centers post-Covid, city residents are demanding more open space and walkable streets. City boundaries are blurring as remote work means populations can shift further out and give new life to “forgotten” rural train stations and park- and-ride lots. While mass transit is undergoing its own changes, we wanted to make sense of what this tangle of trends means for individual mobility, and how Sustainable Innovation can help automakers and other mobility players to improve people’s day to day lives while mitigating the environmental impacts of traditional individual mobility. In our new whitepaper "Sustainable Innovation in Individual Mobility", we explore three specific opportunity areas: • How can you really design lower-impact vehicles? • How can you make shared mobility successful and build trust at scale for your service? • How can you make public spaces livable again and uphold city “sovereignty” while building the right services fast? In all these areas, we are just at the beginning of a transformational period that will surely last a decade or more as nascent technologies like EVs, autonomous driving, and Mobility as a Service evolve against a backdrop of shifting consumer attitudes on topics like ownership vs. renting. In the words of PwC Germany’s Global Automotive Leader, Felix Kuhnert: “The automotive and broader mobility industry is entering a phase so transformative that it requires not just managers but true entrepreneurs who can take strong leadership positions to initiate the necessary transition of serving convenient mobility, not just selling cars. Download our new free whitepaper Sustainable Innovation in Individual Mobility and learn all about it.