So tickt die Generation Z
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
A snapshot of how Generation Z's digital-first expectations are reshaping business strategy across healthcare, retail, finance, travel, and entertainment.
Gen Z health app adoption and openness to healthcare from tech companies versus traditional providers
Consumer behaviour patterns across five sectors from nearly 10,000 European respondents
Gen Z priorities for convenience, personalization, and digital-first experiences in business strategy
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Year:
2020
Language:
English
Pages:
35
File Format:
Abstract
Technologie-affin und immer online, ungeduldig und fordernd, gesundheits- und umweltbewusst – mit diesen Eigenschaften lässt sich die Generation Z umschreiben. Der dritte Teil der „PwC Europe Consumer Insights Series“ widmet sich dieser anspruchsvollen Zielgruppe.