Saving 2.0 - Making saving fun
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
A practical overview of how social savings platforms engage younger savers whilst helping banks build deposits and customer relationships.
Social sharing and progress tracking transform saving into an engaging community experience
Banks attract deposits and build relationships with younger savers without competing on interest rates
Customers receive psychological rewards through visual progress and redemption via discounted gift cards
excl. VAT (added at checkout)
Year:
2013
Language:
English
Pages:
5
File Format:
Abstract
The Pattern "Saving 2.0 - Making saving fun" helps customers save for specific goals (eg, a wedding or a new mobile phone) in an innovative way.