Use your personal brand effectively to achieve your brand goals

Publisher
PwC
Year
2022
Language
German
Pages
9
File Size
7 MB
File Format
PDF

Abstract

We all have a personal brand when we communicate internally or externally. But do you also use this potential strategically? As a company, you can use the brand of your employees or managers to influence the perception of your company, product or service. How can I position myself or my colleagues and what do I have to pay attention to? We support you on your way to thought leadership.

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