Use your personal brand effectively to achieve your brand goals
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An overview of how to align personal brand strategy with organisational goals through employee and leadership positioning.
Distinction between personal brand identity and stakeholder perception to guide positioning
Multi-channel communication strategy for consistent messaging across your network
Employee and manager brand as lever to shape organisational, product or service perception
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Year:
2022
Language:
German
Pages:
9
File Format:
Abstract
We all have a personal brand when we communicate internally or externally. But do you also use this potential strategically? As a company, you can use the brand of your employees or managers to influence the perception of your company, product or service. How can I position myself or my colleagues and what do I have to pay attention to? We support you on your way to thought leadership.