Use your personal brand effectively to achieve your brand goals

Publisher

PwC

Year

2022

Language

German

Pages

9

File Size

7 MB

File Format

PDF

Abstract

We all have a personal brand when we communicate internally or externally. But do you also use this potential strategically? As a company, you can use the brand of your employees or managers to influence the perception of your company, product or service. How can I position myself or my colleagues and what do I have to pay attention to? We support you on your way to thought leadership.