Next generation banking - Tactics to acquire and retain digital savvy customers
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An analysis of how banks compete for digital customers through rebranding, simplified switching, and retail-grade experience design.
How two European banks used rebranding and retailer partnerships to acquire digital customers at scale
Simplifying account switching and reducing transaction friction to match online retail standards
Deploying real-time data analysis and social media integration to personalise offers and drive retention
excl. VAT (added at checkout)
Year:
2014
Language:
English
Pages:
5
File Format:
Abstract
Consecutive waves of digital innovations have been reshaping consumer markets for years. However, in retail banking, no significant shift of customers between players has appeared to have taken place.
Lessons from one European market suggest that this status quo could be coming to an end and that both innovative challengers and traditional banks should start getting ready for the upcoming change.