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Our study is based on two unique research initiatives - a six-year analysis of the cross-industry activity of the largest companies in Germany and their strategies across 11 industrial sectors and a separate survey of senior executives in 331 top German companies (referred to in the report as the "Top 330 surveys").

New Entrants - New Rivals. How Germany´s top companies are creating a new industry world

Our study is based on two unique research initiatives - a six-year analysis of the cross-industry activity of the largest companies in Germany and their strategies across 11 industrial sectors and a separate

New Entrants - New Rivals. How Germany´s top companies are creating a new industry world

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