New Entrants - New Rivals. How Germany´s top companies are creating a new industry world
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
An analysis of how Germany's largest companies are reshaping industries through cross-sector expansion and digital transformation.
Cross-industry expansion strategies deployed by Germany's largest companies over the past six years
Competitive threats from new entrants across sectors and their business model approaches
Customer retention and market capture tactics in an increasingly borderless competitive environment
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Year:
2018
Language:
German
Pages:
30
File Format:
Abstract
Our study is based on two unique research initiatives - a six-year analysis of the cross-industry activity of the largest companies in Germany and their strategies across 11 industrial sectors and a separate survey of senior executives in 331 top German companies (referred to in the report as the "Top 330 surveys").