Chinese Investors in Germany (englisch, chinesisch)

Germany is a mature market with sophisticated customer demands. This requires different strategies than in the Chinese home market. In this respect M&A has often proven to be a viable market entry option for Chinese companies seeking growth and knowhow in Germany.
Germany is a mature market with sophisticated customer demands. This requires different strategies than in the Chinese home market. In this respect M&A has often proven to be a viable market entry option for Chinese companies seeking growth and knowhow in Germany.
- PublisherPWC
- LanguageGerman
- Pages60
- Publication date2015