Chinese Investors in Germany (englisch, chinesisch)
Publisher
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
Year
2015
Language
German
Pages
60
File Size
1 MB
File Format
Abstract
Germany is a mature market with sophisticated customer demands. This requires different strategies than in the Chinese home market. In this respect M&A has often proven to be a viable market entry option for Chinese companies seeking growth and knowhow in Germany.