App Crowdsourcing - Involving customers in service development
Publisher:
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
A practical overview of how customer crowdsourcing accelerates mobile banking app development and builds loyalty through co-creation.
Reduce development costs and accelerate time-to-market by involving customers in app creation
Build stronger customer acceptance and reach younger demographics through co-creation
Develop distinctive app features such as financial news aggregation and social media integration
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Year:
2015
Language:
English
Pages:
5
File Format:
Abstract
An Italian bank sought to involve its customers and a collection of external experts in the development of an innovative banking app.