A Major Shift for Shopping: how Digital Trends are Transforming Customer Behaviour in Europe

Publisher
PWC
Year
2019
Language
English
Pages
24
File Size
790 KB
File Format
PDF

Abstract

Nach E-Commerce und Mobile Shopping setzt sich nun der nächste große Einkaufstrend durch: Voice Commerce. Bereits 11 Prozent der deutschen und 8 Prozent der europäischen Verbraucher nutzen mindestens wöchentlich Sprachassistenten wie Amazon Echo oder Google Home, um ihre Einkäufe zu tätigen. Bei den unter 35-jährigen Deutschen kaufen sogar 19 Prozent ein- oder mehrmals pro Woche per Voice Commerce ein. Zu diesen Ergebnissen kommt eine Studie, für die PwC fast 22.000 Verbraucher in 27 Ländern weltweit befragt hat, darunter 10.000 europäische und 1.000 deutsche Konsumenten.______________________________________________Following e-commerce and mobile shopping comes the next big shopping trend: voice commerce. Smart voice assistants, such as Amazon Echo or Google Home, are already being used at least once a week for shopping by 8% of European consumers and 11% of German consumers. Among Germans under 35, this figure is as high as 19%. These are the conclusions of a PwC study surveying nearly 22,000 consumers in 27 countries worldwide, including 10,000 European and 1,000 German consumers.

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