Design to reduce complexity and costs
Many companies serve their range of services with different product lines. These have different performance categories and target groups, such as high range, mid range, and low range. Despite optimisation at the product line level, negative cost trends persist: For example, in the overall portfolio, there is no longer a clear product line-specific positioning towards customers. Additionally, the cost position of products deteriorates over time as the variance and complexity of the product lines increase.
