Transformation of the customer experience

More and more companies are switching from SAP ERP to S/4HANA. This decision is an important step on the road to digital transformation. For companies currently using SAP CRM, the question is: What should our CRM look like in the future? By switching to SAP's customer experience (CX) products, using SAP S/4HANA Customer Management (CM), or implementing a hybrid scenario, numerous advantages arise.

• PublisherPwC
• LanguageEnglish
• Pages21
• Publication date2021