Transformation of the customer experience

Transformation of the customer experience

More and more companies are switching from SAP ERP to S/4HANA. This decision is an important step on the road to digital transformation. For companies currently using SAP CRM, the question is: What should our CRM look like in the future? By switching to SAP's customer experience (CX) products, using SAP S/4HANA Customer Management (CM), or implementing a hybrid scenario, numerous advantages arise.


  • PublisherPwC
  • LanguageEnglish
  • Pages21
  • Publication date2021

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