Herausgeber: | PwC |
Sprache: | Englisch |
Erscheinung: | Mai 2013 |
Customer-centric-Banking - The new easy way to bank
A “customer-centric bank” is one that reorganises the traditional retail distribution model to provide for a number of physical and virtual points of contact to provide a seamless, fully integrated and adapted-to-context customer experience based on a truly customer-centric platform.