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Supermarket Banking - How to increase a bank's customer coverage
Herausgeber: PwC
Sprache: Englisch
Seiten: 16 Seiten
Erscheinung: Februar 2013

Supermarket Banking - How to increase a bank's customer coverage

Banks aspire to come up with new approaches that bring banking services closer to the customer. The goal is to provide the customer with banking services wherever they might need it. The "Supermarket Banking" pattern describes an approach that takes these new market conditions and customer needs into consideration.